Gamut Revolutionizes Local OTT through Exclusive Partnership with AdGreetz
Gamut revolutionizes local OTT advertising through advanced and turnkey personalization of Ads across over 100 premium content providers through...
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CASE STUDY: Specialty Retail Advertiser
A Specialty Retail chain wanted to drive an increase in store visitation to locations in key US markets. Gamut...
Read moreGamut Expands Use of iSpot to Deliver Next Generation Outcome-based Measurement with Launch of New Foot Traffic Measurement Capability
Gamut today announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive...
Read moreDrive Incremental Reach with OTT
Drive Incremental Reach with OTT We’re reaching the tipping point. eMarketer reports that in 2022, there will be 238M...
Read morePREPARING FOR 2022: 5 Tips for Agency Buyers and Planners
The first quarter of 2022 is just three months away. Are your video media campaigns for next year set...
Read moreCASE STUDY: Wine & Spirits Advertiser
A Wine & Spirits Advertiser wanted to drive foot traffic amongst adults 25+ and alcohol enthusiasts during a Holiday...
Read moreCASE STUDY: Retail Advertiser
A Retail Advertiser wanted to drive foot traffic amongst Homeowners 25-54 with plans to remodel in the next year during...
Read moreIntroducing Advanced Ad Solution: Pause Ads
Gamut is very pleased to announce our newest Advanced Ad Solution: Pause Ads powered by WarnerMedia. This premium, video-focused opportunity...
Read moreReach Local Voters with OTT
Activate OTT for Local Campaigns This November, political races will be held across the U.S., including Mayoral elections in...
Read moreCASE STUDY: CPG Advertiser
A CPG advertiser wanted to increase brand awareness and ad recall among Women 35-64 in key markets by running...
Read moreCASE STUDY: Pet Supply Advertiser
A Pet Supply advertiser wanted to extend their audience reach beyond linear TV by running an OTT campaign with...
Read moreCASE STUDY: Telecom Advertiser
A Telecom advertiser wanted to increase brand awareness and intent to purchase among Adults 25-54 using a cross-platform strategy...
Read moreCASE STUDY: Frozen Foods Advertiser
A Frozen Foods Brand wanted to grow purchase intent and take a deeper dive into consumer shopping behaviors using...
Read moreThe Rapid Rise of FTC Streaming Services
2020: A Breakout Year for OTT From audience scale to engagement, to advertising investment – no matter how you...
Read moreGamut TOTAL® CONNECT Provides Advertisers With Best-in-Class Reporting and Total Transparency
Gamut’s proprietary campaign measurement dashboard, Gamut TOTAL® CONNECT, provides advertisers with best-in-class reporting and total transparency.
Read moreCASE STUDY: Retail Advertiser
A Retail Advertiser wanted to drive foot traffic amongst Adults 25-54 in key target DMAs using Gamut TOTAL OTT...
Read moreCASE STUDY: Public Health Advertiser
A Public Health advertiser wanted to extend their audience reach beyond linear TV by running an OTT campaign with...
Read moreCox Media Group Taps Soo Jin Oh as President, Gamut
Appointment Is Crucial Next Step In Delivering Innovation In Digital Intelligence Gamut, the leading provider of Over the Top...
Read moreCASE STUDY: Craft Beer Advertiser
A premium craft beer advertiser wanted to increase brand awareness and intent to purchase among Males 25-49 using Gamut...
Read moreCASE STUDY: Retail Advertiser
A Retail Advertiser wanted to drive website traffic among Adults 25-54 using Gamut TOTAL OTT advertising. Gamut planned and...
Read moreDIGIDAY VIDEO & TV AWARDS: Gamut TOTAL® Nominated for “Best TV Ad Tech Innovation” and “Best New TV / Streaming Ad Sales Program or Product”
Gamut TOTAL® has been nominated for “Best TV Ad Tech Innovation” and “Best New TV / Streaming Ad Sales...
Read moreCASE STUDY: Footwear Advertiser
A Footwear Retailer wanted to boost brand awareness and grow purchase intent amongst outdoor and fitness enthusiasts by using...
Read moreOTT Insights Powered by MRI-Simmons’ Cord Evolution Study
Gamut is pleased to announce that MRI-Simmons’ Cord Evolution Study will be added to our robust selection of data...
Read moreTHE EVOLUTION OF STREAMING: Insights for Advertisers on a Decade of Change and the Future of OTT
Streaming as we know it today has undergone a massive evolution, growing in importance for marketers throughout its rise...
Read moreGamut Presents “Measuring the Effectiveness of OTT as a Complement to TV” At Cynopsis’ Measurement & Data Virtual Experience
On November 17th, Soo Jin Oh, Gamut's Co-COO, spoke at Cynopsis’s Measurement & Data Virtual Conference during a fireside chat...
Read moreAD AGE NEXT: Streaming, Sponsored by Gamut TOTAL
COVID-19 escalated the shift to streaming TV, as pandemic lockdowns generated demand for content. Changes in consumer behavior that...
Read moreCYNOPSIS ADTECH AWARDS: Gamut TOTAL Nominated for “Outstanding Local Advertising Solution”
Gamut TOTAL was nominated for "Outstanding Local Advertising Solution" at the Cynopsis' AdTech Awards! Tune in on Dec 1st...
Read more2020: All Eyes on OTT
According to eMarketer’s forecasts released in August 2020, over 225M consumers currently stream video and this audience is expected to grow annually, reaching over...
Read moreBROADCASTING & CABLE: Apollo’s Gamut to Use iSpot Unified Measurement
Gamut, the advanced advertising company acquired by Apollo Global Management when it bought Cox Media Group, said it will...
Read moreGamut Selects iSpot for Unified TV Ad Measurement
Gamut today announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive...
Read moreAdweek Convergent TV Summit sponsored by Gamut TOTAL
Adweek Convergent TV Summit was sponsored by Gamut TOTAL, and took place on October 13th and 14th, 2020. See more details...
Read moreThe Meaning Of Leadership Is Evolving
No matter what industry you work in, one thing is certain: We are in an age of great transformation....
Read moreTastemade Selects Gamut to Grow Local OTT Ad Sales for Streaming Network
Gamut and Tastemade are excited to announce that they are amplifying their successful, existing relationship that allows Gamut to...
Read moreCYNOPSIS: OTT Special Report
It’s game on in the OTT market. According to a July 2019 report from eMarketer, over 218M U.S. adults...
Read moreGamut Launches New Technology Platform with Self-Serve User Interface Streamlining the Local OTT Media Buying Process
Gamut, a Cox Media Group company, continues to innovate in the local OTT advertising space with the launch of...
Read moreOTT Industry Leader Gamut Bolsters its Executive Leadership Team for Accelerated Growth
Rachel Williamson promoted to President. New SVP of Sales and VP of Marketing will scale demand. Gamut, the leader...
Read moreThe Transformation of Premium OTT Video: An Ad Buyer’s Guide
The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology...
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