Gamut Revolutionizes Local OTT through Exclusive Partnership with AdGreetz
Gamut revolutionizes local OTT advertising through advanced and turnkey personalization of Ads across over 100 premium content providers through...
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CASE STUDY: Plant- Based Food Advertiser
A plant-based food brand wanted to increase brand awareness and purchase intent among Adults 18-54 using OTT advertising. Gamut...
Read moreCASE STUDY: Wine & Spirits Advertiser
A Wine & Spirits Advertiser wanted to drive foot traffic amongst adults 25+ and alcohol enthusiasts during a Holiday...
Read moreReach Local Voters with OTT
Activate OTT for Local Campaigns This November, political races will be held across the U.S., including Mayoral elections in...
Read moreCASE STUDY: Pet Supply Advertiser
A Pet Supply advertiser wanted to extend their audience reach beyond linear TV by running an OTT campaign with...
Read moreCASE STUDY: Telecom Advertiser
A Telecom advertiser wanted to increase brand awareness and intent to purchase among Adults 25-54 using a cross-platform strategy...
Read moreCASE STUDY: Footwear Advertiser
A Footwear Retailer wanted to boost brand awareness and grow purchase intent amongst outdoor and fitness enthusiasts by using...
Read moreAdweek Convergent TV Summit sponsored by Gamut TOTAL
Adweek Convergent TV Summit was sponsored by Gamut TOTAL, and took place on October 13th and 14th, 2020. See more details...
Read moreCynopsis That BIG Takeaway 2020 – Executive Summary
Big industry insights. Big innovation. Big energy. Cynopsis’ Big TV Virtual Experience—sponsored by Gamut TOTAL—delivered 40-plus panels, sessions and...
Read moreGamut Announces Industry-Leading Appointments with Introduction of Newly Created Co-Chief Operating Officer Positions
Gamut, the leading provider of Over the Top (OTT) advertising to select national, regional and local advertisers, today announced...
Read moreGamut Presents “The New Power of Local OTT Advertising” at Cynopsis’ BIG TV Virtual Conference
Gamut will speak at Cynopsis's That BIG TV Virtual Conference on the Panel discussion entitled “The New Power of...
Read moreTastemade Selects Gamut to Grow Local OTT Ad Sales for Streaming Network
Gamut and Tastemade are excited to announce that they are amplifying their successful, existing relationship that allows Gamut to...
Read moreCYNOPSIS: OTT Special Report
It’s game on in the OTT market. According to a July 2019 report from eMarketer, over 218M U.S. adults...
Read moreGamut Launches New Technology Platform with Self-Serve User Interface Streamlining the Local OTT Media Buying Process
Gamut, a Cox Media Group company, continues to innovate in the local OTT advertising space with the launch of...
Read moreLOCAL OTT ADVERTISING: An Essential Part of the Media Mix in 2020 and Beyond
The increasing popularity of OTT streaming services provides local and regional advertisers with a unique opportunity to reach a...
Read moreSoo Jin Oh Provides a Publisher Perspective for 2020
Soo Jin Oh, Gamut’s SVP of Client Solutions and Strategy provides her perspective on publishers’ priorities in 2020. As...
Read moreCYNOPSIS PRESENTS: OTT Special Report
Think OTT, act locally. This could well be the new slogan among advertisers in a market where consumers no...
Read moreDiscovery, Inc. Partners with Gamut to Bring Lifestyle Packages to OTT
Gamut, the leader in premium OTT advertising, has announced a partnership with Discovery, Inc. for local market OTT inventory...
Read moreConnecting With Consumers On A Personal And Hyper-Local Level
The saying, “out with the old and in with the new,” doesn’t apply when looking at hyper-local marketing, which...
Read moreThe Transformation of Premium OTT Video: An Ad Buyer’s Guide
The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology...
Read moreCox-Owned Gamut On Why Local OTT Is About More Than Just Aggregating Inventory
Gamut President Rachel Williamson has two words to describe local over-the-top (OTT) ad buying: “It’s hard.” Inventory is scattered....
Read moreGamut Ensures TOTAL Transparency with Enhancements to its OTT Audience and Campaign Insights for Brands
As part of its ongoing commitment to innovation in transparency and trust, digital media company, Gamut, today announced enhancements to...
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