Gamut Helps Marketers in the High Stakes Converging Streaming TV Space
Cynopsis First Look 2022: OTT Virtual Conference was held on March 8th 2022. For an insightful conversation on how...
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Gamut Expands Use of iSpot to Deliver Next Generation Outcome-based Measurement with Launch of New Foot Traffic Measurement Capability
Gamut today announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive...
Read moreReach Local Voters with OTT
Activate OTT for Local Campaigns This November, political races will be held across the U.S., including Mayoral elections in...
Read moreThe Rapid Rise of FTC Streaming Services
2020: A Breakout Year for OTT From audience scale to engagement, to advertising investment – no matter how you...
Read moreAD AGE NEXT: Streaming, Sponsored by Gamut TOTAL
COVID-19 escalated the shift to streaming TV, as pandemic lockdowns generated demand for content. Changes in consumer behavior that...
Read moreCYNOPSIS ADTECH AWARDS: Gamut TOTAL Nominated for “Outstanding Local Advertising Solution”
Gamut TOTAL was nominated for "Outstanding Local Advertising Solution" at the Cynopsis' AdTech Awards! Tune in on Dec 1st...
Read more2020: All Eyes on OTT
According to eMarketer’s forecasts released in August 2020, over 225M consumers currently stream video and this audience is expected to grow annually, reaching over...
Read moreBROADCASTING & CABLE: Apollo’s Gamut to Use iSpot Unified Measurement
Gamut, the advanced advertising company acquired by Apollo Global Management when it bought Cox Media Group, said it will...
Read moreGamut Selects iSpot for Unified TV Ad Measurement
Gamut today announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive...
Read moreAdweek Convergent TV Summit sponsored by Gamut TOTAL
Adweek Convergent TV Summit was sponsored by Gamut TOTAL, and took place on October 13th and 14th, 2020. See more details...
Read moreThe Meaning Of Leadership Is Evolving
No matter what industry you work in, one thing is certain: We are in an age of great transformation....
Read moreCynopsis That BIG Takeaway 2020 – Executive Summary
Big industry insights. Big innovation. Big energy. Cynopsis’ Big TV Virtual Experience—sponsored by Gamut TOTAL—delivered 40-plus panels, sessions and...
Read moreGamut Announces Industry-Leading Appointments with Introduction of Newly Created Co-Chief Operating Officer Positions
Gamut, the leading provider of Over the Top (OTT) advertising to select national, regional and local advertisers, today announced...
Read moreGamut Presents “The New Power of Local OTT Advertising” at Cynopsis’ BIG TV Virtual Conference
Gamut will speak at Cynopsis's That BIG TV Virtual Conference on the Panel discussion entitled “The New Power of...
Read moreCYNOPSIS: OTT Special Report
It’s game on in the OTT market. According to a July 2019 report from eMarketer, over 218M U.S. adults...
Read moreLOCAL OTT ADVERTISING: An Essential Part of the Media Mix in 2020 and Beyond
The increasing popularity of OTT streaming services provides local and regional advertisers with a unique opportunity to reach a...
Read moreSoo Jin Oh Provides a Publisher Perspective for 2020
Soo Jin Oh, Gamut’s SVP of Client Solutions and Strategy provides her perspective on publishers’ priorities in 2020. As...
Read moreGamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting
Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a...
Read moreCYNOPSIS PRESENTS: OTT Special Report
Think OTT, act locally. This could well be the new slogan among advertisers in a market where consumers no...
Read moreCox-Owned Gamut On Why Local OTT Is About More Than Just Aggregating Inventory
Gamut President Rachel Williamson has two words to describe local over-the-top (OTT) ad buying: “It’s hard.” Inventory is scattered....
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