Gamut Using iSpot Data To Measure OTT Campaign Foot Traffic Increases
Results reflect hyper-local targeting and personalized messaging Gamut, CMG’s local over-the-top advertising company, has expanded its relationship with iSpot,...
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Gamut to Measure Impact of Local OTT and TV Ads on Foot Traffic
Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of...
Read moreGamut Expands Use of iSpot to Deliver Next Generation Outcome-based Measurement with Launch of New Foot Traffic Measurement Capability
Gamut today announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive...
Read moreBROADCASTING & CABLE: Apollo’s Gamut to Use iSpot Unified Measurement
Gamut, the advanced advertising company acquired by Apollo Global Management when it bought Cox Media Group, said it will...
Read moreGamut Selects iSpot for Unified TV Ad Measurement
Gamut today announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive...
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