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Gamut is named a Finalist in the Cynopsis Best of the Best Awards in the Best Ad Tech Solution Category
FINALISTS AND HONOREES ANNOUNCED! The Cynopsis Best of the Best Awards salute excellence in national TV programming, marketing campaigns,...
Read moreWatch Anthony Greene Virtual Conversation at FreeWheel Council for Premium Video & NAMIC Premium Video Event
Gamut’s VP of Programmer Partnerships, Anthony Greene, spoke at a virtual conversation with the video pros, hosted by NAMIC...
Read moreGamut Using iSpot Data To Measure OTT Campaign Foot Traffic Increases
Results reflect hyper-local targeting and personalized messaging Gamut, CMG’s local over-the-top advertising company, has expanded its relationship with iSpot,...
Read moreGamut to Measure Impact of Local OTT and TV Ads on Foot Traffic
Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of...
Read moreGamut Expands Use of iSpot to Deliver Next Generation Outcome-based Measurement with Launch of New Foot Traffic Measurement Capability
Gamut today announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive...
Read moreGamut TOTAL Won Best Use of Data in Advertising at the 2021 Broadcasting+Cable Advanced Advertising Innovation Awards!
Gamut TOTAL won Best Use of Data in Advertising at the 2021 B+ Advanced Advertising Innovation Awards! The Broadcasting+Cable...
Read moreIntroducing Advanced Ad Solution: Pause Ads
Gamut is very pleased to announce our newest Advanced Ad Solution: Pause Ads powered by WarnerMedia. This premium, video-focused opportunity...
Read moreCASE STUDY: CPG Advertiser
A CPG advertiser wanted to increase brand awareness and ad recall among Women 35-64 in key markets by running...
Read moreCASE STUDY: Pet Supply Advertiser
A Pet Supply advertiser wanted to extend their audience reach beyond linear TV by running an OTT campaign with...
Read moreCASE STUDY: Telecom Advertiser
A Telecom advertiser wanted to increase brand awareness and intent to purchase among Adults 25-54 using a cross-platform strategy...
Read moreThe Rapid Rise of FTC Streaming Services
2020: A Breakout Year for OTT From audience scale to engagement, to advertising investment – no matter how you...
Read moreCASE STUDY: Retail Advertiser
A Retail Advertiser wanted to drive foot traffic amongst Adults 25-54 in key target DMAs using Gamut TOTAL OTT...
Read moreGamut TOTAL® Won the Award for Best TV Ad Tech Innovation at the 2021 Digiday Video & TV Awards!
Gamut TOTAL won the award for Best TV Ad Tech Innovation at the 2021 Digiday TV and Video Awards!
Read moreCASE STUDY: Public Health Advertiser
A Public Health advertiser wanted to extend their audience reach beyond linear TV by running an OTT campaign with...
Read moreGamut is Excited to Welcome James Rouse As Our New VP of Finance
Gamut is excited to welcome James Rouse as our new VP of Finance. James brings nearly three decades of...
Read moreCox Media Group Taps Soo Jin Oh as President, Gamut
Appointment Is Crucial Next Step In Delivering Innovation In Digital Intelligence Gamut, the leading provider of Over the Top...
Read moreCASE STUDY: Retail Advertiser
A Retail Advertiser wanted to drive website traffic among Adults 25-54 using Gamut TOTAL OTT advertising. Gamut planned and...
Read moreDIGIDAY VIDEO & TV AWARDS: Gamut TOTAL® Nominated for “Best TV Ad Tech Innovation” and “Best New TV / Streaming Ad Sales Program or Product”
Gamut TOTAL® has been nominated for “Best TV Ad Tech Innovation” and “Best New TV / Streaming Ad Sales...
Read moreOTT Insights Powered by MRI-Simmons’ Cord Evolution Study
Gamut is pleased to announce that MRI-Simmons’ Cord Evolution Study will be added to our robust selection of data...
Read moreThe Chicago Interactive Marketing Association Launches Mentorship Program Sponsored by Gamut To Assist The Class of 2020
The Chicago Interactive Marketing Association (CIMA) has launched a mentorship program sponsored by Gamut to give back to the...
Read moreGamut Presents “Measuring the Effectiveness of OTT as a Complement to TV” At Cynopsis’ Measurement & Data Virtual Experience
On November 17th, Soo Jin Oh, Gamut's Co-COO, spoke at Cynopsis’s Measurement & Data Virtual Conference during a fireside chat...
Read moreAD AGE NEXT: Streaming, Sponsored by Gamut TOTAL
COVID-19 escalated the shift to streaming TV, as pandemic lockdowns generated demand for content. Changes in consumer behavior that...
Read more2020 Cynopsis Digital “It” List Awards
The 2020 Cynopsis Digital "It" List Awards program honors the most innovative executives in digital media who excel in digital content,...
Read more2020: All Eyes on OTT
According to eMarketer’s forecasts released in August 2020, over 225M consumers currently stream video and this audience is expected to grow annually, reaching over...
Read moreBROADCASTING & CABLE: Apollo’s Gamut to Use iSpot Unified Measurement
Gamut, the advanced advertising company acquired by Apollo Global Management when it bought Cox Media Group, said it will...
Read moreGamut Selects iSpot for Unified TV Ad Measurement
Gamut today announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive...
Read moreAdweek Convergent TV Summit sponsored by Gamut TOTAL
Adweek Convergent TV Summit was sponsored by Gamut TOTAL, and took place on October 13th and 14th, 2020. See more details...
Read moreGamut Announces Industry-Leading Appointments with Introduction of Newly Created Co-Chief Operating Officer Positions
Gamut, the leading provider of Over the Top (OTT) advertising to select national, regional and local advertisers, today announced...
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