OTT Industry Leader Gamut Bolsters its Executive Leadership Team for Accelerated Growth
Rachel Williamson promoted to President. New SVP of Sales and VP of Marketing will scale demand.
Gamut, the leader in premium OTT advertising, has announced the promotion of Rachel Williamson to President. Additionally, Gamut has hired Jason Baadsgaard as Senior Vice President of Sales & Marketing and Dennis Cook as Vice President of Marketing. The new leadership roles come as Gamut and its Over-The-Top (OTT) offering, Gamut TOTAL℠, continue to experience exponential growth in the marketplace.
The new leadership roles enable Gamut to capitalize on the success of Gamut TOTAL, as overall OTT advertising spend grows aggressively over the course of 2019. As a subsidiary of Cox Media Group, Gamut leverages its deep industry relationships to provide its advertising clients with premium brand-safe inventory, delivering local OTT campaigns at a national scale.
“Gamut is the trusted leader in the space and stacking up talent from across television, digital video and data to drive its momentum forward,” said Rachel Williamson, President at Gamut. “This investment in our leadership team enables Gamut to continue to innovate at scale, and not only lead, but define the OTT advertising space.”
Prior to being named President, Rachel Williamson served as Gamut’s General Manager. Williamson will remain responsible for Gamut’s day-to-day operations, leading all product, sales, marketing, and partnership initiatives.
Gamut’s new Senior Vice President of Sales & Marketing, Jason Baadsgaard, will oversee all revenue generation efforts through his leadership of the sales, marketing and insights teams. As advertisers begin to shift their attention towards the OTT category, Baadsgaard will utilize his deep experience building scalable teams to drive business outcomes for Gamut’s advertising partners.
“Gamut has a sophisticated platform to deliver quality OTT advertising experiences, and has already seen huge success working with some of the largest brands. Results are impressive, service is excellent, and I’m looking forward to educating the market,” said Baadsgaard.
Before joining Gamut, Baadsgaard led sales and marketing teams at Eyeview, Conversant and OpenX.
Dennis Cook joins Gamut as Vice President of Marketing, where he will directly manage all marketing, communications, and insights to drive advertising sales revenue.
“I can’t imagine anything more thrilling than marketing the Gamut TOTAL brand for Rachel Williamson and Jason Baadsgaard,” said Cook. “Rachel’s vision for the company is inspirational on every level, from the brilliant leadership team she has brought together, to the innovative new OTT advertising solution she has built, to the impressive list of advertisers who have partnered with the company.”
Prior to Gamut, Cook previously served in marketing roles at Sony Pictures Television, ESPN, and Showtime.
Gamut, a subsidiary of Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut and its best-in-class OTT product, Gamut TOTAL℠, empower advertisers through guaranteed premium inventory, advanced fraud-free options and maximized campaign performance. Founded on a century of success laid down by our parent company Cox Enterprises, Gamut delivers effective advertising campaigns that combine over 20 years of experience in the digital space with data, insights and quality inventory.