March 30, 2021 Press Releases

Gamut TOTAL® CONNECT Provides Advertisers With Best-in-Class Reporting and Total Transparency

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Gamut TOTAL CONNECT Dashboard

Gamut’s proprietary campaign measurement dashboard, Gamut TOTAL® CONNECT, provides advertisers with best-in-class reporting and total transparency.

Our custom real-time dashboard gives clients the ability to measure campaign performance by network, device type, time of day, impressions by hour, zip code maps, and more. As the Leader in Local OTT, we are constantly evolving our technology to meet the needs of the marketplace. This includes the recent launch of our always-on household reach and frequency measurement capabilities.  Now we are able to provide our advertisers with the data that they need to measure the true incremental reach of their OTT campaigns.

Delivering actionable data and campaign performance metrics to our advertisers gives them the ability to optimize their campaigns in real-time and drive their return on ad spend.

Gamut TOTAL CONNECT Dashboard

“Our custom dashboard is the window to our Gamut TOTAL product,” said Traci Will, Gamut Vice President of Analytics. “Our expert Product and Digital Analytics teams are constantly collecting feedback from our advertisers and modifying our product accordingly to provide clients with the information they need to maximize their campaign performance and ROI. Most importantly, we built and organized the Gamut TOTAL CONNECT dashboard so that it is user-friendly and the information is easy to understand.”

Gamut, with its leading OTT product, Gamut TOTAL®, helps advertisers find, target, and engage with local OTT audiences at scale, in every DMA. We guarantee that each campaign will be delivered with total transparency which allows for true line-of-sight into your campaign and meaningful post-campaign analysis. Now is the time to improve the performance of your local OTT advertising with Gamut TOTAL.

Contact Gamut today to learn more about our real-time dashboard and find out how you can effectively reach OTT audiences at scale, in every DMA.

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