September 23, 2021 News & PR

Introducing Advanced Ad Solution: Pause Ads

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Gamut is very pleased to announce our newest Advanced Ad Solution: Pause Ads powered by WarnerMedia. This premium, video-focused opportunity leverages user behavior to deliver brand messaging that is non-disruptive to the viewing experience.

Available on 19M set-top-boxes (STB), OTT, and CTV devices, this opportunity allows Gamut to deliver a dynamic, full-screen ad unit when a user pauses any form of content and, has an unaided recall rate of 75% compared to a traditional TV spot (52%).

Contact us to learn more about our newest solution powered by WarnerMedia and see how Pause Ads can optimize your campaign.

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