Read Shalyn O’Malley’s Feature Commentary in TVB’s Industry News Section

Our VP of Marketing, Shalyn O’Malley, penned a Feature Commentary in the Television Advertising Bureau’s Industry Section titled, “As Connected TV Goes Mainstream, Brands Are Taking Their Ads Local.”

Learn how the shift to streaming TV creates new demands for brands to reach local audiences at scale and how local CTV gets advertisers closer to customers via targeted messaging that drives meaningful connections and outcomes.

To read the Feature Commentary, Click here