Rachel Williamson Discusses the Benefits of Premium Local OTT Inventory With Beet.TV
Rachel Williamson, the President of Gamut, recently sat down with Beet.TV to discuss the benefits of premium local OTT inventory, delivered at scale. Rachel shares her thoughts on targeting local OTT audiences with data, and what she would like to see in the OTT space going forward. Watch the full interview below.
As the leader in the local OTT space, Gamut fulfills the need in the marketplace for premium OTT inventory.
“What this has allowed us to do is to start building relationships with publishers outside of local — all of the national networks — and start bringing the local media buying community this national network inventory that they typically could not get effectively in linear because it couldn’t be targeted”, said Williamson.
As OTT video consumption in U.S. continues to grow exponentially, Gamut helps media buyers targeting local audiences round out their local market video spend, get incremental reach, and be more cost effective.
This interview originally appeared on Beet.TV.