CASE STUDY: Wine & Spirits Advertiser
A Wine & Spirits Advertiser wanted to drive foot traffic amongst adults 25+ and alcohol enthusiasts during a Holiday shopping season using Gamut TOTAL OTT advertising. Gamut planned and executed a highly effective OTT campaign running across premium, brand-safe inventory and engaged with Placed powered by Foursquare to measure in-store visitation and overall campaign effectiveness.
It turns out, new customers* were 23% more likely to visit a retail location as a result of Gamut’s OTT Campaign! Over 136k new customer visits were measured as a result of the OTT campaign. Drive foot traffic for your brand with Gamut TOTAL, the Leader in Local OTT!
Contact us to learn more about how Gamut can help drive foot traffic for your brand!
*New customers are those who had not visited the retailer in the last 12 months