Case Studies: Amplifying Tourism with CTV
Gamut’s Local CTV Solutions Drive Reach, Ad Recall and Visitor Intent for Travel Brands
A City Tourism Board, an Amusement Park and a Golf Course approached Gamut with key objectives – to amplify their audience’s Ad Recall, Visitor Intent, and Reach beyond Linear TV, respectively.
Our campaigns proved to be successful, with the City Tourism Board experiencing a 34% increase in Ad Recall amongst Frequent Domestic Travelers aged 18 and above. The Amusement Park campaign achieved a 65% increase in Visitor Intent among Theme Park Enthusiasts aged 18 and above who were exposed to Gamut’s CTV ad campaign compared to those who were not.
We also delivered a significant reach for the Golf Course among Adults with a HHI of $150K+ and Investments of $250K+. 84% of the viewers who saw the Golf Course’s CTV campaign were not exposed to their brand’s linear TV ads.
Gamut is passionate about creating effective and efficient ad campaigns that meet our clients’ unique objectives. If you’re interested in learning more about how our ad solutions can help your brand reach valuable consumers in optimal markets, please contact us today.