CASE STUDY: Telecom Advertiser
A Telecom advertiser wanted to increase brand awareness and intent to purchase among Adults 25-54 using a cross-platform strategy of Gamut TOTAL OTT advertising + Linear TV. Gamut developed and executed a highly effective OTT campaign and engaged with Cox Custom Research to measure the results of the campaign.
It turns out, viewing an ad on Gamut’s OTT + TV increased the purchase intent by 166%. This demonstrated that cross-platform media strategy is an effective way to drive purchase intent and brand awareness. From this case study, we also learned that Millennials were significantly more interested in changing providers when compared to Gen X. Increase the purchase intent of your target audience with Gamut TOTAL, the Leader in Local OTT!
Contact Us to learn more about how Gamut can help with your campaign’s cross-platform strategy and increase your target audience’s purchase intent.