March 21, 2023 Case Studies

Case Studies: Specialty Retail and Local CTV

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Gamut’s Local CTV Solutions Lift Consideration and Conversions for Specialty Retail Brands 

A consumer electronics retailer approached Gamut, looking to drive brand consideration among Adults 25 to 64.  We also partnered with a specialty retailer targeting farm/ranch owners 18 to 54, seeking to drive new customer store visits, online purchases, and ROAS among their target audience.

Through our unified local CTV offering, Gamut developed ad strategies specific to each campaigns’ objectives, targeting, and geo-locations.

Gamut’s CTV Ad Campaign provided the consumer electronics retailer with a 66% increase in brand consideration versus consumers who were not exposed to the CTV ads.

We also drove success for the farm supply retailer with 68% of store visits from the CTV Ad Campaign coming from new customers. The CTV campaign also generated $25.41 in sales for every dollar spent.

Contact us to learn more about Gamut’s ad solutions and how we can help your brand reach valuable consumers in optimal markets!

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