CASE STUDY: Retail Advertiser
A Retail Advertiser wanted to drive website traffic among Adults 25-54 using Gamut TOTAL OTT advertising. Gamut planned and executed a highly effective OTT campaign across premium, brand-safe inventory and engaged CubeIQ and Comscore to measure the campaign’s effectiveness and related search behaviors. ⠀
It turns out, Gamut’s OTT campaign increased website traffic for this advertiser by 258%! Additionally, consumers were 12.7% less likely to visit competitors’ sites directly and 20.3% more likely to search for category terms. Increase the performance of your campaigns with Gamut TOTAL, the Leader in Local OTT!⠀
Contact us to learn more about how Gamut can help grow your website traffic.