Case Studies: QSR and Local CTV

Gamut’s Local CTV Solutions Achieved Extended Reach and Restaurant Visits for QSR Brands 

Two QSR Brands approached Gamut, one seeking to extend their reach of Adults 18+ beyond Linear TV and the other looking to drive Restaurant Visits among Adults 25-54.  Through our unified local CTV offering, Gamut developed ad strategies specific to each campaign’s objectives, targeting, and geo-locations.    

Gamut’s CTV Ad Campaign provided the first QSR brand with greater exposure to Adults 18+, with 81% of campaign viewers not receiving their ads through Linear TV. 

We also succeeded in driving Restaurant Visits for the second QSR brand. With a conversion rate of 1.52%, Gamut’s CTV Ad solutions were 187% more effective in converting Adults 25-54 versus Linear TV.  

Contact us to learn more about Gamut’s ad solutions and how we can help your brand reach valuable consumers in optimal markets!