CASE STUDY: Public Health Advertiser
A Public Health advertiser wanted to extend their audience reach beyond linear TV by running an OTT campaign with Gamut TOTAL among Adults 18+ within a specific geographic region. Gamut’s partnership with iSpot provided the always-on ACR technology needed to measure the true reach of ads served across linear TV and OTT.
Gamut’s expertise in campaign delivery promotes optimal frequency, reaching unique viewers without over-saturating the audience. It turns out, 76% of the viewers who saw the advertiser’s ad, saw it solely through Gamut TOTAL’s OTT campaign and not on linear TV.
Contact us to learn more about how Gamut can help reach your unique audience.