Case Studies: Pharma/Rx, Health & Fitness, State Health Departments and Local CTV
Gamut’s Local CTV Solutions Achieved Extended Reach and Ad Recall for Pharma and Health Brands
A Pharma/Rx brand and a State Health Department approached Gamut wanting to extend their reach beyond Linear TV, while a Health and Fitness brand partnered with Gamut to increase ad recall. Through our unified local CTV offering, Gamut developed ad strategies specific to each campaign’s objectives, targeting, and geo-locations.
Gamut provided the Pharma/Rx brand with exposure to households that would not have been exposed to their ads through TV alone, with 90% of viewers not receiving Linear TV ads. The campaign targeted and reached Adults 18+ with ailment-specific needs via local CTV.
The Health & Fitness brand saw a 57% lift in ad recall among those exposed to Gamut’s CTV ad campaign, while successfully reaching local fitness and exercise enthusiasts age 25-54.
Gamut also provided a State Health Department with exposure to households that would not have been exposed to their ads through TV alone, with 79% of CTV viewers not receiving Linear TV ads. The campaign reached unique viewers age 12-24 via local CTV.
Contact us to learn more about Gamut’s ad solutions and how we can help your brand reach valuable consumers in optimal markets.