A Frozen Foods Brand wanted to grow purchase intent and take a deeper dive into consumer shopping behaviors using OTT advertising amongst W25-54 with children at home. Gamut planned and executed a highly effective OTT campaign and engaged with Cox Custom Research and Market Cube to perform the post-campaign analysis.
It turns out, 20% of the viewers who saw the ad on Gamut’s OTT intend to purchase the brand. We also learned that 82% of those who’ve tried the brand, intend to purchase it again. Increase purchase intent among your target audience with Gamut TOTAL, the Leader in Local OTT!
Contact Us to learn more about how Gamut can help increase your target audience’s purchase intent.