CASE STUDY: Footwear Advertiser
A Footwear Retailer wanted to boost brand awareness and grow purchase intent amongst outdoor and fitness enthusiasts by using Gamut TOTAL OTT advertising. Gamut planned and executed a highly effective OTT campaign running across premium, brand-safe inventory and engaged with Cox Custom Research and Market Cube to measure campaign effectiveness.
Turns out, Gamut’s OTT campaign drove a 132% lift in purchase intent for this advertiser. And of those respondents aware of the brand, 39% plan on making a purchase in the next 6 months. From the post-campaign study, the advertiser also learned that Millennials are most familiar with the brand and rate it higher than Gen Z.
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