CASE STUDY: Footwear Advertiser

A Footwear Retailer wanted to boost brand awareness and grow purchase intent amongst outdoor and fitness enthusiasts by using Gamut TOTAL OTT advertising. Gamut planned and executed a highly effective OTT campaign running across premium, brand-safe inventory and engaged with Cox Custom Research and Market Cube to measure campaign effectiveness.

Turns out, Gamut’s OTT campaign drove a 132% lift in purchase intent for this advertiser. And of those respondents aware of the brand, 39% plan on making a purchase in the next 6 months. From the post-campaign study, the advertiser also learned that Millennials are most familiar with the brand and rate it higher than Gen Z.

Drive purchase intent for your brand with Gamut TOTAL, the Leader in Local OTT!

Contact us to learn more about how Gamut can help drive foot traffic for your brand!⠀