CASE STUDY: Craft Beer Advertiser
A premium craft beer advertiser wanted to increase brand awareness and intent to purchase among Males 25-49 using Gamut TOTAL OTT advertising. Gamut developed and executed a highly effective long-form video OTT campaign and engaged with Cox Custom Research and Market Cube to evaluate awareness, purchase intent, and the media impact of the campaign.
It turns out, Gamut’s OTT campaign not only increased the target audience’s intent to purchase in-stores by 64% for those who saw an ad on Gamut’s OTT compared to those who did not see an ad, but also increased the intent to purchase in bars and restaurants by 46%.
Contact us to learn more about how Gamut can help increase your target audience’s purchase intent.