February 1, 2023 Case Studies

Case Studies: CPG, Food & Beverage Retailers and Local CTV

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Gamut’s Personalized Ads Accelerate Lift and Extend Reach for Consumer-Packaged Goods Advertisers

When a grocery chain, a plant-based food brand, and a wine & spirits retailer approached Gamut, they wanted to extend their audience reach beyond Linear TV, increase purchase intent, and gain more exposure, respectively. Through our unified local CTV offering, Gamut developed a personalized ad strategy specific to each campaign’s objectives, targeting, and geo-locations.

Gamut provided the grocery retailer with exposure to households that would not have been exposed to their ads through TV alone, 72% did not receive Linear TV ads. The campaign reached unique viewers without over saturating the audience.

The plant-based food brand realized a 54% increase in intent to purchase among Adults 18-54 who viewed the ads vs. those not exposed to the ads.

The wine & spirits retailer saw 105% lift in total purchases made from Adults 25+ with a HHI of $100K who were exposed to personalized ads compared to those who did not receive personalized ads.

Contact us to learn more about Gamut’s ad solutions and how we can help your CPG brand reach valuable consumers in optimal markets!

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