CASE STUDY: CPG Advertiser
A CPG advertiser wanted to increase brand awareness and ad recall among Women 35-64 in key markets by running a Gamut TOTAL OTT advertising campaign. Gamut developed a highly effective OTT campaign and executed a brand study to measure the campaign’s results.
Overall, brand ad recall lift was 33% in market A and category recall lift was 30% within the same market. And in market B, brand ad recall lift was 7%, and category recall lift was 14% within the same market. Increase your brand awareness with Gamut TOTAL, the Leader in Local OTT!
Contact us to learn more about how Gamut can help increase your brand awareness!