CASE STUDY: Specialty Retail Advertiser
A Specialty Retail chain wanted to drive an increase in store visitation to locations in key US markets.
Gamut developed a national campaign strategy, targeting Specialty Retail intenders, ages 18-54 and farm/ranch landowners. Gamut used Long Form FEP Video to reach the desired audience.
The client’s campaign resulted in an OTT conversion rate which was 35% higher than the client’s peers in the same Specialty Retail category.
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