CASE STUDY: Plant- Based Food Advertiser
A plant-based food brand wanted to increase brand awareness and purchase intent among Adults 18-54 using OTT advertising.
Gamut developed an OTT campaign strategy (Long-Form Video) to measure the impact of a media campaign targeting the brand’s desired audience. We engaged with Cox Custom Research to develop a customized survey reaching the brand’s target audience. The panel was recruited by Market Cube.
It turns out, viewing an ad on Gamut’s OTT increased the purchase intent by 54% for those who saw ads on Gamut TOTAL, compared to those who were not exposed to ads.
Contact Us to learn more about how Gamut can help with your campaign’s cross-platform strategy and increase your target audience’s purchase intent.