CASE STUDY: Auto Advertiser
A Luxury Auto advertiser wanted to extend their audience reach beyond linear TV by running an OTT campaign with Gamut TOTAL targeting households with an income of $150K+ in major U.S. markets.
Gamut’s partnership with iSpot provided the always-on ACR technology needed to measure the true reach of ads served across linear TV and OTT. Gamut’s expertise in campaign delivery promotes optimal frequency, reaching unique viewers without over-saturating the audience.
It turns out, 72% of Gamut’s OTT campaign for the Luxury Auto advertiser reached consumers not reached with linear TV ads. Extend the reach of your campaign with Gamut TOTAL, the Leader in Local OTT!
Contact us to learn more about how Gamut can help reach your unique audience.