January 30, 2023 Case Studies

Case Studies: Automotive and Local CTV

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Gamut Achieved Extended Reach and Increased Conversion Rates for Automotive Advertisers

An auto dealership and an auto brand challenged Gamut with the goal of driving increased visitation and extended reach beyond linear TV, respectively.  Through our unified local CTV offering, Gamut developed a strategy specific to each campaign’s objectives, targeting, and geo-locations.

As a result, the car dealership campaign resulted in a 21% higher conversion rate of auto intenders age 25-54. The auto brand gained exposure to households with affluent auto intenders age 25-54 that would not have been exposed to their ads with TV alone, as 75% of Gamut campaign viewers did not receive linear TV ads.

Contact us to learn more about Gamut’s ad solutions and how we can help your brand reach valuable vehicle intenders in optimal markets!

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