Gamut TOTAL Won Best Use of Data in Advertising at the 2021 Broadcasting+Cable Advanced Advertising Innovation Awards!
Gamut TOTAL won Best Use of Data in Advertising at the 2021 B+ Advanced Advertising Innovation Awards!
The Broadcasting+Cable Advanced Advertising Innovation Awards highlights data-driven, multichannel, and technology-focused advertising companies.
The Best Use of Data in Advertising category awards the use of data and attribution capabilities to optimize campaigns and drive results for advertisers by targeting the best audiences while minimizing waste, and ensuring creative messages resonate with consumers.
“The OTT space is so exciting because it combines the key elements of video – sight, sound, and motion in premium content – with the ability to use data. Here at Gamut, data informs everything we do from pre-campaign planning, to in-flight optimization to campaign analysis and attribution to maximize business outcomes for advertisers.” -Rachel Clayton, Senior Director, Data Innovation at Gamut
In our award submission, Gamut highlighted the case study of a Footwear Retailer for whom we drove a 132% lift in purchase intent with Gamut’s OTT campaign. Read more here.
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