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The Transformation of Premium OTT Video: An Ad Buyer's Guide
The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology evolution and business model innovation. While all of these changes have been occurring for a number of years, the deepening interrelationships among them have caused the pace of disruption to accelerate.
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In The News
Cox-Owned Gamut On Why Local OTT Is About More Than Just Aggregating Inventory
AdExchanger spoke with Rachel Williamson, the President of Gamut, about the challenges and opportunities of local OTT advertising delivered at scale.
Read MoreIndustry experts. And the industry’s brightest ideas.
Premium inventory. Proprietary analytics. A commitment to quality that lets you not only achieve viewability goals, but move beyond impressions, to impact—at massive scale.
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