Gamut’s Emerging Streaming Trends: Local Streaming TV Is Booming
Local Streaming Ad Projections Continue to Grow CTV investments across the media buying landscape continue to increase, and local...
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Case Studies: Amplifying Tourism with CTV
Gamut’s Local CTV Solutions Drive Reach, Ad Recall and Visitor Intent for Travel Brands A City Tourism Board, an...
Read moreGamut’s Emerging Streaming Trends: The Rise of Multi-Service Households
Streaming TV HHs Continue to Embrace Multiple Streaming Apps and Services According to MRI-Simmons, the current Streaming TV landscape...
Read moreCase Studies: Specialty Retail and Local CTV
Gamut’s Local CTV Solutions Lift Consideration and Conversions for Specialty Retail Brands A consumer electronics retailer approached Gamut, looking...
Read moreGamut’s Emerging Streaming Trends: Gen Z and Cord-Nevers
Younger Audiences, Particularly Gen Z, Continue to Grow the Share of Cordless Consumers There are nearly 72M Gen Zers...
Read moreCase Studies: QSR and Local CTV
Gamut’s Local CTV Solutions Achieved Extended Reach and Restaurant Visits for QSR Brands Two QSR Brands approached Gamut, one seeking to extend their reach...
Read moreCase Studies: Pharma/Rx, Health & Fitness, State Health Departments and Local CTV
Gamut’s Local CTV Solutions Achieved Extended Reach and Ad Recall for Pharma and Health Brands A Pharma/Rx brand and...
Read moreCase Studies: CPG, Food & Beverage Retailers and Local CTV
Gamut’s Personalized Ads Accelerate Lift and Extend Reach for Consumer-Packaged Goods Advertisers When a grocery chain, a plant-based food...
Read moreCase Studies: Automotive and Local CTV
Gamut Achieved Extended Reach and Increased Conversion Rates for Automotive Advertisers An auto dealership and an auto brand challenged...
Read moreGamut and Waymark Partner to Advance Local CTV Advertising Using Artificial Intelligence
With increased demand for local advertising, Gamut announces a partnership with Waymark to deliver comprehensive support to local advertisers...
Read moreWatch Adam Gaynor talk to Beet.TV about Scale and Personalization of Local Streaming TV Ad Targeting
Our Chief Revenue Office, Adam Gaynor, sat down with Beet.TV at their Beet Retreat Santa Monica event to discuss...
Read moreLauren Garris Wins 2022 SHARKIE Award for Sales Enablement Leader of The Year
Congratulations to Gamut’s Channel Partnerships Manager, Lauren Garris, for winning the 2022 SHARKIE Award for Sales Enablement Leader of...
Read moreRead Shalyn O’Malley’s Feature Commentary in TVB’s Industry News Section
Our VP of Marketing, Shalyn O’Malley, penned a Feature Commentary in the Television Advertising Bureau’s Industry Section titled, “As...
Read moreWatch Shalyn O’Malley and Anthony Greene talk about the Power of OTT Streaming and Resurgence of Local Marketing
Head of Marketing, Shalyn O’Malley and VP of Programmer Partnerships, Anthony Greene hosted a Mediapost webinar on November 15th...
Read moreWatch Adam Gaynor and Mica Hansen’s interview with Campaigns and Elections for Political Campaign Professionals
Gamut’s Interim President & Chief Revenue Officer, Adam Gaynor, and CoxReps’ SVP of Political Sales, Mica Hansen, spoke with Campaigns...
Read moreThe Chicago Interactive Marketing Association Mentorship Program Sponsored by Gamut Kicks Off Its 3rd Year
CHICAGO and NEW YORK – The Chicago Interactive Marketing Association (CIMA) kicks off the third year of their mentorship...
Read moreThe Power of OTT Streaming and Resurgence of Local Marketing
In partnership with Ad Age, Gamut sponsored a white paper report that covers how breakthroughs in OTT streaming allow...
Read moreGamut Launches New Service for Local Political Advertising
With Tunnl’s Voter Data, Gamut Gives Advertisers Ability to Efficiently Target Only Voters Who Have Yet to Vote. Gamut,...
Read morePolitical Buyers Secure Scale in Local OTT
Q&A with Adam Gaynor and Anthony Greene Political Season is heating up, and with it, the flow of ad...
Read moreGamut Revolutionizes Local OTT through Exclusive Partnership with AdGreetz
Gamut revolutionizes local OTT advertising through advanced and turnkey personalization of Ads across over 100 premium content providers through...
Read moreCASE STUDY: Specialty Retail Advertiser
A Specialty Retail chain wanted to drive an increase in store visitation to locations in key US markets. Gamut...
Read moreCASE STUDY: Plant- Based Food Advertiser
A plant-based food brand wanted to increase brand awareness and purchase intent among Adults 18-54 using OTT advertising. Gamut...
Read moreGamut Helps Marketers in the High Stakes Converging Streaming TV Space
Cynopsis First Look 2022: OTT Virtual Conference was held on March 8th 2022. For an insightful conversation on how...
Read moreJoin a panel of experts from the FreeWheel Council for Premium Video
Join a panel of experts from the FreeWheel Council for Premium Video including Gamut’s Anthony Greene to hear more...
Read more5 Things to Know About OTT Video in 2022
Gamut gathered the latest streaming trends to keep you up-to-date on the evolving video landscape! Download the “5 Things...
Read moreGamut is named a Finalist in the Cynopsis Best of the Best Awards in the Best Ad Tech Solution Category
FINALISTS AND HONOREES ANNOUNCED! The Cynopsis Best of the Best Awards salute excellence in national TV programming, marketing campaigns,...
Read moreWatch Anthony Greene Virtual Conversation at FreeWheel Council for Premium Video & NAMIC Premium Video Event
Gamut’s VP of Programmer Partnerships, Anthony Greene, spoke at a virtual conversation with the video pros, hosted by NAMIC...
Read moreGamut Using iSpot Data To Measure OTT Campaign Foot Traffic Increases
Results reflect hyper-local targeting and personalized messaging Gamut, CMG’s local over-the-top advertising company, has expanded its relationship with iSpot,...
Read moreGamut to Measure Impact of Local OTT and TV Ads on Foot Traffic
Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of...
Read moreGamut Expands Use of iSpot to Deliver Next Generation Outcome-based Measurement with Launch of New Foot Traffic Measurement Capability
Gamut today announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive...
Read moreDrive Incremental Reach with OTT
Drive Incremental Reach with OTT We’re reaching the tipping point. eMarketer reports that in 2022, there will be 238M...
Read moreGamut TOTAL Won Best Use of Data in Advertising at the 2021 Broadcasting+Cable Advanced Advertising Innovation Awards!
Gamut TOTAL won Best Use of Data in Advertising at the 2021 B+ Advanced Advertising Innovation Awards! The Broadcasting+Cable...
Read morePREPARING FOR 2022: 5 Tips for Agency Buyers and Planners
The first quarter of 2022 is just three months away. Are your video media campaigns for next year set...
Read moreCASE STUDY: Wine & Spirits Advertiser
A Wine & Spirits Advertiser wanted to drive foot traffic amongst adults 25+ and alcohol enthusiasts during a Holiday...
Read moreCASE STUDY: Auto Advertiser
A Luxury Auto advertiser wanted to extend their audience reach beyond linear TV by running an OTT campaign with Gamut TOTAL targeting households...
Read moreCASE STUDY: Retail Advertiser
A Retail Advertiser wanted to drive foot traffic amongst Homeowners 25-54 with plans to remodel in the next year during...
Read moreSoo Jin Oh Named Ad Tech Innovator at 2021 Cynopsis Top Women in Media
Congratulations to Gamut’s President, Soo Jin Oh, for being named an honoree at this year’s Cynopsis Top Women...
Read moreIntroducing Advanced Ad Solution: Pause Ads
Gamut is very pleased to announce our newest Advanced Ad Solution: Pause Ads powered by WarnerMedia. This premium, video-focused opportunity...
Read moreReach Local Voters with OTT
Activate OTT for Local Campaigns This November, political races will be held across the U.S., including Mayoral elections in...
Read moreCASE STUDY: CPG Advertiser
A CPG advertiser wanted to increase brand awareness and ad recall among Women 35-64 in key markets by running...
Read moreCASE STUDY: Pet Supply Advertiser
A Pet Supply advertiser wanted to extend their audience reach beyond linear TV by running an OTT campaign with...
Read moreCASE STUDY: Telecom Advertiser
A Telecom advertiser wanted to increase brand awareness and intent to purchase among Adults 25-54 using a cross-platform strategy...
Read moreCASE STUDY: Frozen Foods Advertiser
A Frozen Foods Brand wanted to grow purchase intent and take a deeper dive into consumer shopping behaviors using...
Read moreThe Rapid Rise of FTC Streaming Services
2020: A Breakout Year for OTT From audience scale to engagement, to advertising investment – no matter how you...
Read moreGamut TOTAL® CONNECT Provides Advertisers With Best-in-Class Reporting and Total Transparency
Gamut’s proprietary campaign measurement dashboard, Gamut TOTAL® CONNECT, provides advertisers with best-in-class reporting and total transparency.
Read moreCASE STUDY: Retail Advertiser
A Retail Advertiser wanted to drive foot traffic amongst Adults 25-54 in key target DMAs using Gamut TOTAL OTT...
Read moreGamut TOTAL® Won the Award for Best TV Ad Tech Innovation at the 2021 Digiday Video & TV Awards!
Gamut TOTAL won the award for Best TV Ad Tech Innovation at the 2021 Digiday TV and Video Awards!
Read moreCASE STUDY: Public Health Advertiser
A Public Health advertiser wanted to extend their audience reach beyond linear TV by running an OTT campaign with...
Read moreGamut is Excited to Welcome James Rouse As Our New VP of Finance
Gamut is excited to welcome James Rouse as our new VP of Finance. James brings nearly three decades of...
Read moreCox Media Group Taps Soo Jin Oh as President, Gamut
Appointment Is Crucial Next Step In Delivering Innovation In Digital Intelligence Gamut, the leading provider of Over the Top...
Read moreCASE STUDY: Craft Beer Advertiser
A premium craft beer advertiser wanted to increase brand awareness and intent to purchase among Males 25-49 using Gamut...
Read moreCASE STUDY: Retail Advertiser
A Retail Advertiser wanted to drive website traffic among Adults 25-54 using Gamut TOTAL OTT advertising. Gamut planned and...
Read moreDIGIDAY VIDEO & TV AWARDS: Gamut TOTAL® Nominated for “Best TV Ad Tech Innovation” and “Best New TV / Streaming Ad Sales Program or Product”
Gamut TOTAL® has been nominated for “Best TV Ad Tech Innovation” and “Best New TV / Streaming Ad Sales...
Read moreCASE STUDY: Footwear Advertiser
A Footwear Retailer wanted to boost brand awareness and grow purchase intent amongst outdoor and fitness enthusiasts by using...
Read moreOTT Insights Powered by MRI-Simmons’ Cord Evolution Study
Gamut is pleased to announce that MRI-Simmons’ Cord Evolution Study will be added to our robust selection of data...
Read moreTHE EVOLUTION OF STREAMING: Insights for Advertisers on a Decade of Change and the Future of OTT
Streaming as we know it today has undergone a massive evolution, growing in importance for marketers throughout its rise...
Read moreThe Chicago Interactive Marketing Association Launches Mentorship Program Sponsored by Gamut To Assist The Class of 2020
The Chicago Interactive Marketing Association (CIMA) has launched a mentorship program sponsored by Gamut to give back to the...
Read moreGamut Presents “Measuring the Effectiveness of OTT as a Complement to TV” At Cynopsis’ Measurement & Data Virtual Experience
On November 17th, Soo Jin Oh, Gamut's Co-COO, spoke at Cynopsis’s Measurement & Data Virtual Conference during a fireside chat...
Read moreAD AGE NEXT: Streaming, Sponsored by Gamut TOTAL
COVID-19 escalated the shift to streaming TV, as pandemic lockdowns generated demand for content. Changes in consumer behavior that...
Read more2020 Cynopsis Digital “It” List Awards
The 2020 Cynopsis Digital "It" List Awards program honors the most innovative executives in digital media who excel in digital content,...
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