The Transformation of Premium OTT Video: An Ad Buyer's Guide
The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology evolution and business model innovation. While all of these changes have been occurring for a number of years, the deepening interrelationships among them have caused the pace of disruption to accelerate.Download now
In The News
Cox-Owned Gamut On Why Local OTT Is About More Than Just Aggregating Inventory
AdExchanger spoke with Rachel Williamson, the President of Gamut, about the challenges and opportunities of local OTT advertising delivered at scale.Read More
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