Unprecedented strength
Unprecedented strength in local markets—at national scale.
As the leader in local OTT advertising, Gamut helps advertisers find, target and engage with local OTT audiences in every DMA.
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Gamut TOTAL
The Total Package.
When it comes to local OTT advertising, there are many companies that offer different pieces of the puzzle. But only Gamut TOTAL® delivers everything the evolving video landscape demands: audience, data, reach, transparency—and total expertise. As part of Cox Media Group, Gamut TOTAL leverages the relationships and reach that only 50+ years in TV and video can provide, and combines them with a decade of innovation in digital intelligence.
premium inventory
All premium inventory that is 100% in-view, 100% of the time.
in-house execution
100% of your impressions are executed in-house, for total quality assurance.
reporting and dashboard
Our proprietary reporting and dashboard let you see what we see, in real time.
customizable insights
Endlessly customizable insights and targeting for maximum ROI.
real people. real results.
Robust team of in-house experts in insights, planning, analytics, data & video strategy.
Total Audience
Total impact.
At unprecedented scale.
Gamut TOTAL’s deep relationships and exclusive premium inventory allow us to deliver quality impressions, every single time. Combining our inventory with our proprietary reach calculations allows us to offer the endlessly customizable options you need to achieve true performance at scale. Our benchmarks perform above industry standard, but only Gamut TOTAL can offer guaranteed quality impressions—keeping your content 100% in-view, 100% of the time. Premium inventory. Proprietary analytics. And a commitment to quality that lets you not only achieve view-ability goals, but move beyond impressions, to impact—at massive scale.
Total Data
Total data.
Driven by results.
Data that overwhelms you is data that isn’t working for you. Our expert in-house team puts advanced analytics to work to deliver rich forecasting and targeting capabilities. And that gives you insights you can use to drive results, fast. Whether you use our proprietary 1st party data, internal data or 3rd party sources, we’ll help you target relevant, engaged audiences with the right message at the right time. And it’s all powered by data-driven precision.
241 Million
OTT Service Users in 2022, according to eMarketer (Feb. 2022)
18.8 Billion Dollars
Projected U.S. CTV Ad Spend in 2022, according to eMarketer (Oct. 2021)
Total Reach
Total reach.
Exclusive access.
Plenty of providers can offer you off-the-shelf inventory solutions. None can offer the deep relationships and broad access Gamut TOTAL® does. The power of our decades-long relationships allows us to provide you with unmatched inventory, and highly customized campaign solutions that give you unprecedented access to local markets. The result? Total customization across the most sought-after inventory—at national scale.
Total Transparency
Total transparency.
Real-time optimization.
Real time data and accountability are the keys to ROI. Your custom Gamut TOTAL® dashboard gives you true line-of-sight into your campaign, so you see exactly what we see—in real time. More importantly, we serve up your data via your own custom dashboard, so you have the ability to measure performance any way you like—by device type, network, time of day, and more.
Total Expertise
Robust team of in-house experts
Unparalleled access to expertly-curated data. In-house experts ready to help you put it to work. When you partner with Gamut TOTAL®, you’ll work with a dedicated team who can deliver the insights and analytics to ensure your OTT strategy is always optimized in today’s complex media landscape.
Our Services
Smart Media
Gamut offers a streamlined suite of services and cross-platform capabilities for publishers, advertisers, agencies and small-to-mid sized businesses. Our pure digital solutions reach consumers in ways that deliver true ROI.
Learn moreGet the Total package
Premium inventory. Proprietary analytics. And a commitment to quality that lets you not only achieve viewability goals, but move beyond impressions, to impact—at massive scale. Take your next OTT campaign to the next level of performance.
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