Whitepapers

What is RTB?

61% of programmatic budgets are spent on open exchanges utilizing RTB.  So how does it work and what are the benefits to advertisers and publisher? Real-time bidding allows buyers to find audiences at scale and gives sellers the power to realize the maximum value for each impression. Gamut’s “What is RTB?” whitepaper explains why real-time... Read more »

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Programmatic: the emerging opportunity explained

July 7, 2015 – Scott Siegler, SVP Engineering & West Coast Operations Nothing is making a greater impact on the way media is bought and sold today than programmatic. US display ad spending via programmatic channels will rise steeply from 53% in 2013 to 83% in 2017, according to eMarketer, with more than half of... Read more »

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