In the Media

Advertising strategies for targeting travelers

By Erica Ellis, Director of Insights, CoxReps / Gamut via ResortTrades Travel brands, specifically resorts and hotels, are increasingly positioned to leverage consumers’ self-sufficient outlook on travel planning. It’s no secret that more and more consumers are bypassing travel agents to make their own travel arrangements online, either directly with hotels, resorts, airlines, and cruise... Read more »

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Content: The Crown Jewel of Premium

By Matt Murphy, VP Product and Digital Strategy, Gamut, via MediaPost The growth of the digital landscape has fueled a contentious debate over what exactly premium inventory is. Programmatic buyers can use data targeting and inventory quality signals to sniff out a bot or determine viewability. To some, this means premium; to others, premium depends simply... Read more »

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Are your targeting objectives sabotaging your business objectives?

By Rachel Clayton, VP of Insights, Analytics, Marketing, CoxReps, Gamut, via MediaPost Today’s marketers have a myriad of data and technology tools to use in their quest to target and engage with individual consumers. Between these tools and programmatic buying technology, any brand can now create what can appear to be a foolproof digital advertising plan.... Read more »

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As OTT evolves, the need for more intentional advertising rises

By Rob Byrnes, Senior Director of Programmatic Sales, Gamut, via MediaShift The rise of “over-the-top” (OTT) video has created a range of new avenues for audiences to consume content. Delivery of programs is no longer married to linear TV. Today, you can watch a TV program as easily on Video on Demand (VOD) or on your mobile... Read more »

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Leadership in the Era of the Diverse Workplace

The 21st century workforce continues to evolve at a breakneck pace By Kim Guthrie, President of CoxReps, via Boss Magazine Henry Ford famously said: “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as... Read more »

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Three Questions to Ask to Better Understand the ROI on Your Digital Ad Spend

August 25, 2016 – by Traci Will, Senior Director of Media Sales Analytics, CoxReps / Gamut via Digital Dealer The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and evolution in consumption habits of consumers, more... Read more »

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The Hazards Of Over-Targeting Your Audience

August 24, 2016 – by Lauryn Chamberlain, GeoMarketing, featuring Rachel Clayton, VP of Insights and Analytics., CoxReps / Gamut “Smart media” entity Gamut is under new leadership — GM Rachel Williamson just came onboard from parent company Cox Digital — but the company’s national-to-local mission remains the same. “Gamut continues to specialize in the local... Read more »

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Are You Measuring Your Online Ad Campaigns Correctly?

May 26, 2016 – by Traci Will, Senior Director of Media Sales Analytics, CoxReps / Gamut via My Total Retail Online retailers have naturally migrated to the digital landscape where their business functions serve as a way to engage with potential customers. However, despite a symbiosis between digital advertising and digital businesses, many e-commerce companies often... Read more »

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Online advertising helps operators reach niche customers.

April 20, 2016 – by Michelle Lenzo, VP Sales  for Gamut via QSR Magazine In today’s world, it’s difficult to identify a “typical” quick-service customer. It’s not a one-size-fits-all bunch, but rather, a diverse population with a range of individual preferences. A single restaurant’s customer base is often composed of wildly different taste profiles, dietary needs, desires, values, and... Read more »

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How Proper Preparation Can Maximize Your Digital Advertising Campaign

April 18, 2016 – by Traci Will, Senior Director Media Sales Analytics for CoxReps and Gamut via MultiChannel Merchant More and more consumers are participating in the modern digital landscape, using the internet to do everything from shop for groceries and electronics, to maintaining social relationships and consuming news. According to Pew, 67% of American homes had broadband connection in... Read more »

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